3 CMO Priorities for 2025 + AI Prompts You Should Be Using

From AI upskilling to strategic brand budgets—what Gartner says CMOs must prioritize this year.

Author

Jill Davis
April 24, 2025 • Estimated Reading Time: 4 minutes

Hey, happy Thursday!

In this week's issue, we're digging into the three marketing priorities every CMO should be focused on this year, how senior leaders are navigating the Google ad-tech fallout, and a must-read playbook earning major praise across the B2B landscape. Plus, we’ve got fresh AI prompt-writing guides and a Forrester webinar you won’t want to miss.

Let’s get into it 👇

🔥 This Week's Hottest Marketing Trend

CMOs Stay Loyal to Google—For Now

Despite a federal judge’s ruling that Google illegally dominated key ad markets, B2B marketers aren’t jumping ship just yet. CMOs remain invested in the Google stack, betting the platform’s scale and performance will persist—even in a post-breakup landscape.

💡 Why it matters: If your strategy relies heavily on Google Ads or DV360, now’s the time to build contingency plans while continuing to optimize what's working.

🛠️ Growth Hacks & Quick Wins

  1. Run a “Prompt Sprint” with Your Team
    New prompt-writing guides from Google and OpenAI make it easy to upskill non-technical marketers fast. Have your team test prompts across blog drafting, persona analysis, and campaign planning.

  1. Adopt the “3C Brand Framework”
    From ANA’s latest research: B2B brands win by focusing on Clarity, Connection, and Credibility. Review your homepage and LinkedIn presence with these filters in mind.
    🔗 Explore ANA’s B2B Brand Evidence Report

  2. Bookmark these Forrester Resources for Navigating Volatility
    Looking for help with navigating these turbulent times? You’re not alone. Learn how top B2B leaders are adapting to fast-changing buyer behaviors.
    🔗 Forrester Resources

🤖 AI Corner: Work Smarter, Not Harder

Level Up Your Prompt Game

Google and OpenAI just dropped new public guides for high-impact AI prompting—perfect for marketers using tools like ChatGPT, Gemini, or Claude. These resources walk through best practices for clarity, iteration, and goal-setting.

💡 Pro tip: Try the “Role + Task + Outcome” formula for consistent results:

“You are a B2B content strategist. Write a 500-word post for health tech buyers on ROI from AI-driven patient engagement tools.”

📚 B2B Marketing Masterclass

📘 Courageous Marketing: The B2B Marketer’s Playbook
Called “the next Crossing the Chasm,” this new book blends big-picture strategy with execution-ready frameworks. It’s ideal for small teams navigating long sales cycles and crowded markets.

✔️ Learn how to own your brand story
✔️ Design campaigns that actually convert
✔️ Align leadership around a bold, unified narrative

🎓 Upskill Your Team

Top Strategic Priorities for CMOs in 2025
Gartner outlines three must-focus areas for senior marketers this year:

  1. Elevating enterprise impact

  2. Transcending disruption with adaptability

  3. Maximizing yield through marketing efficiency

💡 Great discussion starter for your next leadership meeting.

💡 Founder's Corner


— James Cash Penney, Founder of J.C. Penney

🚀 Keep driving growth! See you next Thursday!

Jill Davis, Founder and Chief Content Marketer, Claritedge Communications

P.S. Is your team struggling with long sales cycles and complex buying processes?

Book a workshop so we can work through the challenges together.

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