🚀 96% of B2B Leaders Are Overhauling Their Strategy (Are You?)

Table of Contents

1. 🔥 This Week's Hottest Marketing Trend

2. 🛠️ Growth Hacks & Quick Wins

3. 🤖 AI Corner: Work Smarter, Not Harder

4. 📚 B2B Marketing Masterclass

5. 🎓 Upskill Your Team

🔥 This Week's Hottest Marketing Trend

Preference Marketing is Killing Pure Lead Gen

The shift everyone's talking about: Forrester just dropped a bombshell—B2B marketers need to ditch the obsession with immediate lead generation and start playing the long game with "preference marketing."

What this means for you: Instead of chasing every MQL, focus on getting your brand on buyers' shortlists before they even start their buying journey. Think brand affinity over form fills.

The companies crushing it: Duolingo, Notion, and Canva are absolutely dominating LinkedIn with personality-driven campaigns that make B2B feel... fun? They're proving that bold, memorable content beats dry corporate speak every single time.

Your action item: Audit your last 10 pieces of content. If they sound like they could come from any company in your space, you're part of the problem. Time to inject some personality.

Source: Forrester

🛠️ Growth Hacks & Quick Wins

The 60-30-10 Content Mix That's Driving Results

The formula: 60% evergreen/educational content, 30% conversion-focused/sales enablement, 10% thought leadership or experimental formats.

Why it works: While everyone's drowning in AI-generated bland content, this mix ensures you're building authority while still driving pipeline. Your buyers are literally craving content that sparks curiosity and debate.

The repurposing magic: Start with one webinar, then break it into LinkedIn carousels, short videos, email snippets, and audio clips. One piece of content becomes 10+ touchpoints across your buyer journey.

Pro tip: Keep a central content bank in Notion or Airtable so sales and marketing can easily access and align on messaging.

Metrics that actually matter: Ditch vanity metrics like open rates and followers. Focus on pipeline contribution, conversion rates, and buyer journey analytics instead.

🤖 AI Corner: Work Smarter, Not Harder

🔥 Lean, AI-Supported Teams = Full Team Results

The Game-Changer: AI tools are empowering small marketing teams to deliver large-team outcomes—unleashing productivity and impact.

Must-Have Tools for Small Teams

• Clay – Automates lead research, enrichment, and outreach workflows in a spreadsheet-style interface. Users at Anthropic report consolidated tech stacks and improved pipeline efficiency (clay.com).

• Lavender – An AI-driven email coach that enhances cold outreach, delivering up to a 42% increase in replies, 200% more meetings booked, and a 300% pipeline lift (lavender.ai).

• Omneky – AI-powered ad assistant for scalable, hyper-personalized campaigns. It recently launched “Advertising Agents” to auto-generate and optimize ads across Meta, Google, and TikTok (Omneky).

🏥 Healthcare Hack

For healthcare marketers: use AI to create educational content—like webinars and white papers—that speaks directly to your 4–7 internal stakeholders per deal. With personalized insights and on-demand distribution, your lean marketing team can pull off big wins.

Bottom line: With the right AI stack, lean teams can scale your reach, sharpen your targeting, and drive pipeline growth—getting results that rival much larger teams.

📚 B2B Marketing Masterclass

Industry-Specific Strategies That Work

For Healthcare & Life Science Leaders: Account-Based Marketing is your secret weapon. With deals involving 4-7 stakeholders and long sales cycles, ABM helps you tailor messaging by role and accelerate complex sales. Partnership opportunities between health tech startups and established players are driving innovation in outreach.

For Education Marketers: Authenticity wins. Prospective students and buyers want transparent communication—user-generated content, reviews, and testimonials on TikTok and YouTube are more influential than traditional marketing. 

For All B2B Tech Companies: The future belongs to companies that embrace the preference marketing shift while leveraging AI for operational efficiency. Start building brand affinity now, because when your buyers are ready to purchase, you want to be top-of-mind.

🎓 Upskill Your Team

Don't Get Left Behind

Here are some free resources to get you up to speed on using AI across every stage of B2B marketing—SEO/AEO, content, GTM/demand‑gen, paid media, and AI ops.

📚 This Week’s Read

In Work Without Jobs: How to Reboot Your Organization’s Work Operating System, authors Ravin Jesuthasan and John Boudreau propose a radically new way of looking at work. They describe a new “work operating system” that deconstructs jobs into their component parts and reconstructs these components into more optimal combinations that reflect the skills and abilities of individual workers. 

Courses & Programs

1. AI For Everyone (Coursera, audit for free) – Taught by Andrew Ng, this non‑technical course lays the foundation for understanding how to integrate AI into business and marketing workflows. 🔗 https://www.coursera.org/learn/ai‑for‑everyone

2. AI in Marketing (HubSpot Academy) – Hands‑on modules on using AI tools for audience insights, content generation, and campaign optimization—plus real‑world B2B examples. 🔗 https://academy.hubspot.com/courses/ai‑in‑marketing

3. Machine Learning Crash Course (Google) – A practical intro to ML fundamentals and TensorFlow recipes you can adapt for marketing tasks like predictive lead scoring. 🔗 https://developers.google.com/machine‑learning/crash‑course

4. Prompt Engineering Quickstart (OpenAI) – Learn to craft high‑impact prompts (“Role + Task + Outcome”) for ChatGPT, GPT‑4, and other LLMs—essential for AI‑powered content and SEO overviews. 🔗 https://platform.openai.com/docs/guides/prompt‑engineering

5. Artificial Intelligence: Implications for Business Strategy (edX/MIT Sloan, audit free) – High‑level frameworks for deploying AI across go‑to‑market motions—ideal for C‑suite marketers planning AI ops and demand‑gen. 🔗 https://www.edx.org/course/artificial-intelligence-implications-for-business-strategy