Agentic AI, Partner Advocacy & Hybrid Events: Your Weekly Growth Toolkit

From enterprise AI guides to hybrid-event hacks and customer-first retention strategies—everything you need for smarter B2B growth.

Hey there,

This week, we’re unpacking the frontier of agentic AI from SAS’s Innovate keynote, Forrester’s must-have partner-advocacy and retention frameworks, and a proven hybrid-event formula. Plus: ANA’s free webinar on inclusive storytelling, OpenAI’s enterprise AI playbook, and the Courageous Marketing career guide.

🔥 This Week's Hottest Marketing Trend

Agentic AI for Responsible Automation At SAS Innovate, the company unveiled a shift from generic GenAI to “agentic AI”—decision-centric agents with built-in governance, transparency, and human-in-the-loop safeguards designed for regulated enterprises . These agents aren’t just chatbots; they evaluate, decide, and learn within clear business objectives, minimizing bias and hallucinations while amplifying workforce performance and product personalization. (TechRepublic).

🛠️ Growth Hacks & Quick Wins

3 actionable tips to boost your marketing performance this week:

1. Formalize Partner Advocacy Forrester data shows 82% of high-growth B2B firms leverage structured partner programs to expand reach and credibility—yet only half have formal advocacy frameworks. Now’s the time to codify yours. (Forrester).

2. Map Buyer Empathy
Use Asana’s free Empathy Map Template to capture what your buyers see, hear, think, and feel. Run a quick workshop with your team to surface hidden pain points and tailor messaging that truly resonates. (Asana )

3. Master the Virtual Sandwich Boost hybrid-event ROI by layering virtual touchpoints before and after in-person meetups. Adobe and Salesforce saw engagement spikes by integrating pre-event webinars and post-event follow-ups around core live sessions (MarketingProfs)

🤖 AI Corner: Work Smarter, Not Harder

- Agent Deep Dive: Agentic AI SAS Viya’s new AI agents deliver transparent decisioning with built-in governance, enabling human oversight where it matters most (SAS).

- Partner with AI Workflow Experts Learn from Zapier’s AI rollout—discover how they achieved 89% adoption by standardizing prompts and automations across teams. (Zapier)

📚 B2B Marketing Masterclass

Courageous Marketing: The B2B Marketer’s Playbook for Career Success This bestseller dissects real-world pipeline-building and brand-standing frameworks, blending strategic vision with ready-to-execute tactics to accelerate your team’s impact.

🎓 Upskill Your Team

Webinar of the Week: “Igniting Partner Advocacy: A Strategic Imperative for B2B Marketers”—bring your channel and alliance teams to this must-see Forrester session. (Forrester)

On-Demand Insight: “(Re-)Focus On Customer Retention And Growth During Volatile Times”—six practical moves, from empathy-driven messaging to friction elimination. (Forrester)

🚀 Keep driving growth! See you next Thursday!

Jill Davis, Founder and Chief Content Marketer, Claritedge Communications

P.S. Is your team struggling with long sales cycles and complex buying processes?

Book a workshop so we can work through the challenges together.

Affiliate Disclosure: Some of the links in this email are affiliate links, which means I may earn a small commission if you make a purchase—at no extra cost to you. I only recommend products or services I truly believe in.

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