Agentic AI, Partner Advocacy & Hybrid Events: Your Weekly Growth Toolkit

Table of Contents

1. 🔥 This Week's Hottest Marketing Trend

2. 🛠️ Growth Hacks & Quick Wins

3. 🤖 AI Corner: Work Smarter, Not Harder

4. 📚 B2B Marketing Masterclass

5. 🎓 Upskill Your Team

🔥 This Week's Hottest Marketing Trend

Agentic AI for Responsible Automation At SAS Innovate, the company unveiled a shift from generic GenAI to “agentic AI”—decision-centric agents with built-in governance, transparency, and human-in-the-loop safeguards designed for regulated enterprises . These agents aren’t just chatbots; they evaluate, decide, and learn within clear business objectives, minimizing bias and hallucinations while amplifying workforce performance and product personalization. (TechRepublic).

🛠️ Growth Hacks & Quick Wins

3 actionable tips to boost your marketing performance this week:

1. Formalize Partner Advocacy Forrester data shows 82% of high-growth B2B firms leverage structured partner programs to expand reach and credibility—yet only half have formal advocacy frameworks. Now’s the time to codify yours. (Forrester).

2. Map Buyer Empathy
Use Asana’s free Empathy Map Template to capture what your buyers see, hear, think, and feel. Run a quick workshop with your team to surface hidden pain points and tailor messaging that truly resonates. (Asana )

3. Master the Virtual Sandwich Boost hybrid-event ROI by layering virtual touchpoints before and after in-person meetups. Adobe and Salesforce saw engagement spikes by integrating pre-event webinars and post-event follow-ups around core live sessions (MarketingProfs)

🤖 AI Corner: Work Smarter, Not Harder

- Agent Deep Dive: Agentic AI SAS Viya’s new AI agents deliver transparent decisioning with built-in governance, enabling human oversight where it matters most (SAS).

- Partner with AI Workflow Experts Learn from Zapier’s AI rollout—discover how they achieved 89% adoption by standardizing prompts and automations across teams. (Zapier)

📚 B2B Marketing Masterclass

Courageous Marketing: The B2B Marketer’s Playbook for Career Success This bestseller dissects real-world pipeline-building and brand-standing frameworks, blending strategic vision with ready-to-execute tactics to accelerate your team’s impact.

🎓 Upskill Your Team

Webinar of the Week: “Igniting Partner Advocacy: A Strategic Imperative for B2B Marketers”—bring your channel and alliance teams to this must-see Forrester session. (Forrester)

On-Demand Insight: “(Re-)Focus On Customer Retention And Growth During Volatile Times”—six practical moves, from empathy-driven messaging to friction elimination. (Forrester)