AI Agents, EdTech Shifts & Smarter Healthcare Marketing

This week’s B2B intel: Agentic AI, K–12 tech trends, and healthcare’s evolving martech stack.

Author

Jill Davis
May 23, 2025 • Estimated Reading Time: 4 minutes

Hey, happy Friday!

This week we delve into the transformative power of agentic AI, spotlight cutting-edge tools revolutionizing healthcare marketing, and explore key trends shaping EdTech leadership. Stay ahead of the curve with insights designed to drive growth and innovation in your organization.

Let's dive in.

🔥 This Week's Hottest Marketing Trend

Agentic AI: From Automation to Autonomy
The marketing world is abuzz with "agentic AI"—intelligent agents that don't just assist but autonomously execute tasks. Adobe's recent launch of Agent Orchestrator and Brand Concierge exemplifies this shift, aiming to optimize content delivery and audience targeting. As AI agents evolve from co-pilots to autonomous systems, marketers must adapt to harness their full potential. (Investor's Business Daily, Financial Times)

🛠️ Growth Hacks & Quick Wins

Healthcare Marketing Tools Spotlight
At Swaay.Health LIVE 2025, industry leaders shared their top tools:

  • Jasper AI: Streamlines content creation with AI-driven copywriting.

  • HubSpot: Offers comprehensive marketing automation and CRM solutions.

  • Canva: Simplifies design tasks for non-designers.

🤖 AI Corner: Work Smarter, Not Harder

Integrating AI into Content Workflows
The Content Marketing Institute's recent webinar, "AI Gets Real," delves into practical applications of AI in content marketing.

Key takeaways include:

  • Identifying where AI fits into your content strategy.

  • Building internal alignment for AI adoption.

  • Implementing AI tools to streamline content creation.

🎥 Watch Now: "AI Gets Real" (Content Marketing Institute)

📚 B2B Marketing Masterclass

In the latest Healthcare Marketers Trend Report 2025: Into the Wind by MM+M, it’s revealed that healthcare marketers are navigating tighter budgets and shifting strategies. This includes leveraging marcoms tech stacks to engage physicians effectively.

The report highlights a move away from traditional tactics towards more targeted, data-driven approaches to engage healthcare professionals effectively.

🎓 Upskill Your Team

Book Recommendation: Work Without Jobs
Ravin Jesuthasan and John Boudreau's "Work Without Jobs" explores the future of organizational work structures. For B2B marketers, it offers insights into building agile teams and adapting to the evolving work landscape.

🚀 Keep driving growth! See you next Thursday!

Jill Davis, Founder and Chief Content Marketer, Claritedge Communications

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Affiliate Disclosure: Some of the links in this email are affiliate links, which means I may earn a small commission if you make a purchase—at no extra cost to you. I only recommend products or services I truly believe in!

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