Life Sciences Growth, EdTech Benchmarks & Your Free AI Playbook

Table of Contents

1. 🔥 This Week's Hottest Marketing Trend

2. 🛠️ Growth Hacks & Quick Wins

3. 🤖 AI Corner: Work Smarter, Not Harder

4. 📚 B2B Marketing Masterclass

5. 🎓 Upskill Your Team

🔥 This Week's Hottest Marketing Trend

Digital-First Therapies Power Life-Sciences Growth 

Deloitte forecasts that digital-first therapies and personalized-medicine investments will drive life-sciences growth despite market volatility, urging CMOs to align R&D and marketing roadmaps accordingly .deep dive into one game-changing trend, with expert analysis on how to leverage it for your business. (Deloitte United States)

🛠️ Growth Hacks & Quick Wins

3 actionable tips to boost your marketing performance this week:

1. Leverage EdTech AI Benchmarks District leaders report widespread adoption of AI tools for adaptive learning and digital-equity initiatives—use these metrics to benchmark your own edtech campaigns. (edtechdigest.com)

2. Empathy-Map Your Buyer Run a one-hour workshop with Asana’s free Empathy Map template to capture what prospects see, think, feel, and say, then tailor your messaging to their top pain points. (Asana)

3. Reallocate to AI & Social Ads With 60% of B2B marketers boosting AI-tool and social-ad spend this year, reallocate 10–15% of your budget to test AI-driven creatives on LinkedIn and X for higher engagement.

🤖 AI Corner: Work Smarter, Not Harder

- Free AI Playbook: “AI in the Enterprise” OpenAI’s 24-page guide covers evaluation frameworks, pilot checklists, and governance best practices to scale AI responsibly. (OpenAI)

- 10 Ready-to-Use Prompt Templates Grab OpenAI’s prompt-engineering quickstart for Role + Task + Outcome formats—perfect for content strategy, buyer-persona research, or report drafting. (OpenAI)

📚 B2B Marketing Masterclass

Webinar: The State of AI in Sales & Marketing AMA’s on-demand session unpacks real-world AI use cases, data governance, and revenue acceleration tactics—free to register and watch.  (American Marketing Association)

🎓 Upskill Your Team

AI Content-Creation Tools Guide Content Marketing Institute’s overview of top AI tools—covering ideation, drafting, and optimization workflows—so you can pick the right platform quickly. (Content Marketing Institute)

Book of the Week: Blue Ocean Strategy Explore how to create uncontested market space and make competition irrelevant—essential reading for any visionary B2B leader. Blue Ocean Strategy by W. Chan Kim and Renée a Mauborgne