Why Lovable’s GTM Team Is Crushing It (+ a Founder's AI Hack)

Table of Contents

1. 🔥 This Week's Hottest Marketing Trend

2. 🛠️ Growth Hacks & Quick Wins

3. 🤖 AI Corner: Work Smarter, Not Harder

4. 📚 B2B Marketing Masterclass

5. 🎓 Upskill Your Team

🔥 This Week's Hottest Marketing Trend: Vibe-Coding Your GTM Team+ Hiring Like Lovable

Forget resumes—start hiring for resonance. “Vibe-coding” is emerging as a powerful way to assess GTM candidates beyond hard skills. Instead of obsessing over LinkedIn endorsements, forward-thinking startups are vetting for energy, adaptability, and creative problem-solving.

Lovable’s story is a perfect case study. With a small team and a mission-driven product, they outpaced growth expectations by hiring aligned operators, not just seasoned veterans. Their signal? Enthusiasm, chemistry, and a bias toward action.

👉 Lovable’s growth playbook + hiring mindset

🛠️ Growth Hacks & Quick Wins

3 fast strategies to energize your pipeline this week:

1. Ditch the 10-Step Demo Flow - Compress your sales narrative into 3 tight, visceral slides—problem, product, and promise. Use this as your new pitch baseline.

2. Host "Behind-the-Build" Sessions - Founders and PMs walk through early product decisions live. These raw sessions humanize your brand and drive bottom-funnel trust.

3. Give the Mic to Your Buyers - Let power users narrate their workflow with your product. Edit these into 90-second social shorts for max credibility and reach.

🤖 AI Corner: Work Smarter, Not Harder

Founders: Use AI to Clarify Your Zone of Genius

Sean Ellis shares how he used ChatGPT and a custom prompting strategy to pinpoint his highest-leverage strengths—and where he was wasting time.

It’s a killer read if you’re wearing 12 hats and not sure where you’re actually moving the needle.

👉 Read: How I Used AI to Identify My Strengths

📚 B2B Marketing Masterclass

2025 B2B Budgeting Guide: What to Prioritize Now

In an era of scrutiny, Forrester’s planning guide is a roadmap for smart resource allocation. Spoiler: content isn’t getting cut—but inefficient content ops are.

👉 Download: 2025 B2B Budget Planning Guide

TL;DR:

✅ Revenue impact rules all. Budget allocations are shifting toward programs that directly influence pipeline and deal velocity.

✅ Content is still a priority, but inefficient content operations and vanity metrics are being cut. Marketers must prove ROI.

✅ Buying group marketing is in. Teams are aligning budgets to target accounts and buying committees—not just leads.

✅ Tech consolidation is accelerating. Fewer tools, better integration, and a focus on AI-driven productivity.

✅ Biggest increases: customer marketing, lifecycle enablement, and revenue ops.

🎓 Upskill Your Team

Two must-bookmark resources for your next team meeting:

📺 Webinar: Why It’s Time to Leave MQLs Behind
Forrester unpacks the shift toward buying groups and how B2B marketers must adapt their entire funnel strategy.
👉 Watch Now

📊 New Research: 2025 B2B Content Marketing Trends
Actionable benchmarks and insights from CMI’s annual report—perfect for a Q2 strategy reset.
👉 Read the Report

💡 Founder's Corner

"Success is making those who believed in you look brilliant.” — Dharmesh Shah, Founder and CTO, HubSpot